Our top 6 reasons why promoters need mailing lists

A promoter without a mailing list has every reason to be janky. Here’s my top 6 reasons why Promoters should start building your Mailing list today.

6. It’s Everywhere – Everyone has an email address. Most people do use social media too. But with social media, there are 15 different apps. How difficult is it to connect with all your fans when they’re scattered all over the place? Email gives you a central place to manage your fan base so you can build yourself a real entertainment business.

5. It’s Cheaper – You can reach your fans on social media with sponsored posts which costs money. Email has a cost as well. But email is relatively cheap and with email, you’ll be connecting with existing fans. Existing fans means that engagement will be higher and costs will be lower. And every smart business person knows that existing customers are the life blood of your business.

4. It’s Qualified – Folks on your email list already love you. You’ve won them over at one of your shows and they joined your list because they wanted a way to stay in touch. They’ll consume and share your content, come to your shows and spread the word for you. Imagine releasing a new album and sending it to 20,000 fans directly instead of hoping and praying that social media doesn’t hate on you and shadow ban your posts.

3. It’s Automatic – Email automation is slick. You can build a relationship with your fans with different types of email messages. Tell your story through a series of predefined email messages and have them scheduled to be sent automatically. Try doing that with social media.

2. It’s Direct – Email gives you direct access to your fans. There are no social media algorithms standing between you and your fans. You send it, they read it. Or not. But it’s there.

1. It’s Yours – Your email list is yours. You own it. Social media followers in contrast are rented. You pay a fee to access your hard earned fans and the social media giants can decide to take your fans away from you at any time. Are you cool with someone taking away your entertainment career? Good luck with that.

So these are my top 10 reasons why you should be building an email list. I could just as easily create a top 10 list of reasons why you should be using social media as well. They both are great and you should be using both. Unfortunately, a lot of promoters are sleeping on email but email is excellent at a lot of things. Ignoring it is like driving a car with only 2 tires. You’ll get there. But you’ll get there quicker, safer and with less risk if you had an email list. Ok. That’s a stretch. But I think you’ve got the point.

What do you think? If you started building your email list today you’d be in a better position in the future? Or am I just talking smack. Let me know.

overbookedapp.com

 

Top 6 reasons why artists need mailing lists

Artists without a mailing list have a huge hole in their game. Here’s my top 6 reasons why Artists should start building your Mailing list today.

6. It’s Everywhere – Everyone has an email address. Most people do use social media too. But with social media, there are 15 different apps. How difficult is it to connect with all your fans when they’re scattered all over the place? Email gives you a central place to manage your fan base so you can build yourself a real entertainment business.

5. It’s Cheaper – You can reach your fans on social media with sponsored posts which costs money. Email has a cost as well. But email is relatively cheap and with email, you’ll be connecting with existing fans. Existing fans means that engagement will be higher and costs will be lower. And every smart business person knows that existing customers are the life blood of your business.

4. It’s Qualified – Folks on your email list already love you. You’ve won them over at one of your shows and they joined your list because they wanted a way to stay in touch. They’ll consume and share your content, come to your shows and spread the word for you. Imagine releasing a new album and sending it to 20,000 fans directly instead of hoping and praying that social media doesn’t hate on you and shadow ban your posts.

3. It’s Automatic – Email automation is slick. You can build a relationship with your fans with different types of email messages. Tell your story through a series of predefined email messages and have them scheduled to be sent automatically. Try doing that with social media.

2. It’s Direct – Email gives you direct access to your fans. There are no social media algorithms standing between you and your fans. You send it, they read it. Or not. But it’s there.

1. It’s Yours – Your email list is yours. You own it. Social media followers in contrast are rented. You pay a fee to access your hard earned fans and the social media giants can decide to take your fans away from you at any time. Are you cool with someone taking away your entertainment career? Good luck with that.

So these are my top 10 reasons why you should be building an email list. I could just as easily create a top 10 list of reasons why you should be using social media as well. They both are great and you should be using both. Unfortunately, a lot of artists are sleeping on email but email is excellent at a lot of things social media isn’t. Ignoring it is like driving a car with only 2 tires. You’ll get there. But you’ll get there quicker, safer and with less risk if you had a mailing list. Ok. That’s a stretch. But I think you’ve got the point.

What do you think? If you had direct access to 20,000 fans who love your work, right now, would things be different for you? Or are you good? Let me know.

overbookedapp.com

 

Photo of a FB post by Josh Spector and his keys to a great Instagram strategy

Must Read Instagram Strategy

For those of us looking for a strategy for finding success on Instagram, Josh Spector writes a great article. Despite the title, its not just for comedians.

Inspiration

What is known today as the Overbooked™ platform actually started years ago as something I created for my self to help me promote and grow my personal brand. I saw an opportunity to set myself apart with technology. At the time, I connected a bunch of services together like Google® calendar, YouTube®, email services and connected all of them to my website and my blog. I had some things automated and running in the background like newsletters and status updates. It worked so well that I thought it’d be great if I could share what I was doing with other people. But at the time that seemed like an impossible thing. I had to take everything I was doing and package it up in a way that was simple and easy for anybody to use. I had to create a mobile app.

A lot of people know me around New England as the funny comedian that performs stand-up, produces funny videos and a regular podcast called What the deal Dale But what many didn’t know is that I’ve been developing software since the dot com bubble. Around 2001 I joined an e-commerce startup that sold fine art on the World Wide Web. (Yeah. It was that long ago). I consulted for the United States Navy on their Advanced Tactical Assessment System doing submarines stuff. Then I had joined a global healthcare company developing class 2 medical devices. I’ve been building complex systems for a long time.

Overbooked™ is different though. This time around, I’m driven by my passion. I have a passion for entertaining and I want to be successful. I learned that marketing, promotion and a strong network is is critical if you want to live the life of an entertainer. There was a time where t.v. networks created tomorrows stars. Well, creating today’s rising stars? The answer is we are. We’re pushing ourselves. And it a long hard road. I realized that you have to take what you want and surround yourself with other people who also want to go places. No one is going to hand you anything. “Ain’t no saviors out here B!!!” I created the Overbooked™ platform because I saw an opportunity to create something powerful enough to bring talented and driven creatives together and give them US, tools to succeed. That’s why I made sure the Overbooked™ platform was more than a mobile app. It’s a community.

If this sounds like something you’re interested in, do this: Have a look at the image above. Do you know anyone that fits the description? Singers, Promoters, Comedians etc.? If you do then please share the Overbooked™ app with them and help us build our network. Because this network along with our new tools is what’s going to help take us to the next level.

The Overbooked™ app saves you time and makes promotion easy by helping you:

  • track your gigs
  • sare to social media
  • set reminders
  • get travel directions
  • and even comes with a free web calendar to make it easy for fans to follow along and show their support.

Plus, every Overbooked™ subscription gets you access to the private Overbooked™ community where you can connect with people like you, from all over the world.

Simply put, Overbooked™ is a platform to help you build a following and grow your network. And it’s more than an app, it’s a community.

Save time and make money with the first app for independent artists. Head over to the app store. Download it today. And get Overbooked™.

Join our beta program and enjoy access to the Overbooked™ platform absolutely free for 30 days. And as a way to say thank you for becoming a founding member of the Overbooked™ community, continue your monthly subscription for the discounted rate of only a $1.99.

Get your career on track. Get Overbooked.
overbookedapp.com

Welcome to Overbooked™

What’s up everybody!! My name is Dale Cover and I am happy to announce my new app, Overbooked™, for independent creatives like you!!

The Overbooked™ app saves you time and makes promotion easy by helping you:

  • track your gigs
  • sare to social media
  • set reminders
  • get travel directions
  • and even comes with a free web calendar to make it easy for fans to follow along and show their support.

Plus, every Overbooked™ subscription gets you access to the private Overbooked™ community where you can connect with people like you, from all over the world.

Simply put, Overbooked™ is a platform to help you build a following and grow your network. And it’s more than an app, it’s a community.

Save time and make money with the first app for independent artists. Head over to the app store. Download it today. And get Overbooked™.

Join our beta program and enjoy access to the Overbooked™ platform absolutely free for 14 days. And as a way to say thank you for becoming a founding member of the Overbooked™ community, continue your monthly subscription for the discounted rate of only a $1.99.

Get your career on track. Get Overbooked.
overbookedapp.com